fiat.it

The goal of each page was to create a strong bond with potential customers with links to test drives, special offers and extra information. 
A choice that has paid-off with extraordinary results. 

The simplified browsing of the new official Fiat portal is structured to accompany visitors of all types in their discovery of the range by adopting a gradual approach to information and a visual approach that showcases the specificity individuality of each model and of the services offered by Fiat. 

www.fiat.it

Details

Client 
Fiat (2014)

Agency
domino

My Role
Concept / Interactive Design / Art Direction

Like a magazine

Created an exciting way to present cars without overlooking the technical specifications: an appealing style magazine.

The car in five seconds

The main features of the car are outlined in five seconds. it is thefirst level of the story. easy and user-friendly, it helps customers to choose among products in their choice of the product

Straight to the calls to action

Created a ”funnel”-shape page design and vertical scrolling provides all the necessary information and draws customers directly to the calls to action.

Welcome to the Fiat World

All the industrial culture of fiat, from vintage models to future commitments. all in one large section called fiatpedia.

Details

Client 

Fiat (2014)

Agency
domino

My Role
Concept / Interactive Design / Art Direction