Lancia Ypsilon

Art direction for a contest for Lancia Ypsilon. A fashion contest for the new model of the Ypsilon.

Details

Client 
Lancia - Ypsilon (2012)

Agency
LBI interactive

My Role
Concept /  Art Direction / Interaction design

A look book

The site was a fashion look book site populated by participants to the contest. In partnership with Vogue Italy.

The Contest

The participants uploaded their looks and were voted by other participants. The prize was a two day shopping day in Milan. The site included a car configurator and a geolocalizatore of the stores.

Details

Client 
Lancia - Ypsilon (2012)

Agency
LBI interactive

My Role
Concept /  Art Direction / Interaction design